Think differently. Grow steadily.
The unbeaten path leads to more profitable and sustainable business ideas and solutions.
The Unbeaten Path, LLC is an independent Business Idea & Strategy Consulting boutique firm specializing in brand and business strategy. We are a group of provocative and unorthodox thinkers who specialize in unearthing what our clients truly need to solve, fix, or go after.
We marry our rigorous business acumen with a heavy dose of creativity and out-of-the-box thinking in our relentless pursuit of unlocking greater value than traditional consulting approaches.
Our Core Beliefs
The backbone of everything we do
#1 - Our hats are not 'One Size Fits All'
Solutions must be tailored and fitted.
#2 - Insights are not yet obvious truths
If obvious, they're just facts.
#3 - Think slow, but act fast
Swirling only benefits soft serve ice cream.
#4 - We love getting 'speeding tickets'
That means we're moving.
#5 - Let's get uncomfortable
It's a sign of the envelope actually being pushed.
Our vision
Become an external ‘think-drive’ for companies and businesses who spend most of their time and energy in execution and little to no time on actually thinking about solutions to problems and new ideas that will lead to profitable and sustainable growth.
Our Services
We don't believe in an extensive menu of services. (This is not your local burger joint.)
But, we'll highlight what we do really well:
Peeling the Onion
Get to the core of what the challenge really is so that we can outline a unique path forward.
Plan the work & work the plan
Knowing when it is time to switch gears and go from thinking to doing.
Listening, not Hearing
Listening is intentional. Hearing is accidental.
Making Swiss Cheese
We love pressure testing things by poking holes at it and see where the leaks are.
Creating Diamonds
We’re extremely comfortable working under pressure.
Playing Chess, not Checkers
Understanding the effects one move can have on the entire strategy.
Why us you ask?
You've tried conventional, now try unconventional.
1/ Provocative Thinking
We will ask you questions that will make you think of things you probably never have before.
2/ Tastefully Seasoned
Our team has been around the horn a few times. We’ve worked on multiple industries and have collectively shown many business and brands the unbeaten path.
3/ We're Not One Night Stands
The quality of our work tends to invite us back in for more. We can’t help it.
4/ It's More Affordable
Bringing a FTE can be pricey. Plus, it has a long and not so steep of a learning curve.
Some of our partners who've taken the Unbeaten Path:
Testimonials
If you win... we win.
“The Unbeaten Path, LLC helped our North America business turn around it’s creative effectiveness. For Duracell, the unorthodox ways of thinking of Alfonso led to creative solutions that were quickly applied to our brand strategy.”
Ramón Velutini
CMO, Duracell
“We hit a wall when it came to our packaging design strategy. The Unbeaten Path, LLC helped us see the forest for the trees. We not only ended up with a premium looking design, but one that was driven by consumer drivers.”
José Cabanillas
Founder, Cocina Simul
Luis Matos
President, Acumenian
“As a technology and data analytics company, we were looking for ways to differentiate ourselves in the eyes of potential clients. The Unbeaten Path, LLC helped us identify creative and rather provocative ways to show up to potential clients resulting in significantly more lead generation volume.”
Our Founder
Alfonso Arteaga
Alfonso is a seasoned marketer, sales and brand building professional with over 15 years of experience having led teams in regional, national and global levels.
He’s held leadership roles in companies like P&G and Duracell (a Berkshire Hathaway Company) with a proven track record designing and executing short-term business turnarounds and long-term brand building platforms.
His curiosity is wild and his continuous desire to think and identify creative solutions and ideas is contagious.
FAQs
Find uncommon answers to rather common questions
We work with clients across a range of industries, including, but not limited to: consumer packaged goods, food & beverage, provisions, technology, finance, and more. Our expertise in business strategy and our creative ways of thinking allows us to provide customized solutions that meet the unique needs of any industry.
Our brains are simply wired differently. We have a very unconventional approach to business consulting that sets us apart from traditional firms. We combine rigorous business acumen with creative problem-solving to deliver unique and effective solutions to our clients.
We offer customized brand strategy consulting to help you develop a strong, differentiated brand that resonates with your target audience. However, we won’t accept any assumptions at face value. We will ‘Play Swiss Cheese’ to make sure the strategy is first and foremost, pursuing to overcome the right challenge.
Yes, but we outsource this type of work to more capable companies that are experts at executing research. We will help answer the “What do we want to go out and learn on?” which is more critical than the research itself.
This is something that we will mutually agree on. It is ultimately your business, so we want to make sure we’re on the same page as to what success looks like.
Marketing is not as simple as people think it is. Our marketing consulting services include a comprehensive analysis of your current marketing strategy and a customized plan to drive whichever objective you are after: Awareness, Consideration, Closure/Penetration.
The first step is to schedule an informal meet & greet, could be a virtual meeting or over coffee if in the same jurisdiction as we are in (preferred). We’ll discuss your unique needs and goals and provide you with a customized plan to achieve success. Don’t be surprised if we ask lots of questions during this meeting, we can’t help it. Contact us today to get started.
Ready? Let's go!
Let's find the unbeaten path to growth
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